Wednesday, January 06, 2010

I typically don't ever male resolutions, and this year was no different. But, as of late, there has been a resolve and a building determination to to move the business of my art forward. The galleries and gift shops that have been in have not performed to my expectations or the experience that I have at the festivals. When you in a new retail location, you are subject to the whims of the owner, as to where you will be placed in the store. Those decisions are made based on the saleability, and profitability of other items that have an established record. I have been on the floor in a basket, in an upstairs room and still to this day, I am under the counter at one of the locations that bought some of my work outright that he is going to "get to" someday. I have decided to try and take back some of that control over the issue of placement by helping the retail locations by providing point of purchase displays. I have purchased Corrugated display bins that are just big enough to hold about 25 of my prints at waist level for people to flip through like they do at the festivals. It also offers signage so that I can feature the "think" sign that has drawn a lot of people into my tent. I am going to put a bio in at the back of the bin so people can get more information about me and my art if interested. My intent is to start distributing them on a regional basis, with a bin in each lager town or city that has a seemingly supportive art base. So far I have approached one gallery which was my first choice in that region and have had success. I will be in Uncle Eli's on East Beaver Avenue, in State College, PA

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